Think of this: Charles Atlas advertised his training system for years & made a mint. He infact got his muscle from training with weights, not the system he advertised. He saw a way to sell a system that was cheap, needed no equipment, little overheads from him for & found a suitable "hole" in the market (adolescent boys, with complexs about their bodies, but little money).
Anyone other than a genetic freak needs years of hard training to get big muscles. To maintain 3% fat is not normal, not heathy & you cannot sustain it for any length of time, he probably cut like a bodybuilder, filmed the advert, then went back up to a healthier fat % (some people also use steroids, duretics etc to aid gains & increase cuts).
Saying you can get from flab to a bodybuilder in a couple of weeks is dishonest & will lead, possibly vunerable, people into frustration, & belief that they are failures as they cannot get the results they've been lead to expect.
Ask any of the competing bodybuilders on this board. It takes years & years of constant, dedicated graft to get where they are today. They don't do it in a couple of weeks, months or even years.
Muscle is an expensive resource for the body to carry. It will only carry the minimum amount to get by. To coax it into carrying a lot more you need to work for years on your training, diet & recovery. You just can't do that quickly & the only way you can make quick gains are as a novice (for a short time) or using drugs to aid your recovery.
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