I made a mistake.
My veganism IS NOT about a consumer boycott.
I do my veganism for my own personal consistency with my ethics, and because frankly, it is easy to avoid directly killing or enslaving animals. For me, veganism is NOT a market tool, and as thus, as part of my veganism, I use all tools, not just market tools, to attempt to liberate animals (including humans).
I haven't eaten at McDonalds for about 20years now. Neither has my wife or kids (well, they've not been alive that long). Has that changed McDonald's policies? In fact, have the hundreds of McDonald's boycotts changed their policies?
What has worked is more like direct action towards McDonalds. People flying. Disrupting McDonald's practices. Working in tandem with the workers trapped in crappy jobs. Those things have worked.
I can see how POM might be easier to avoid than let's say a particular drug classification needed for human life. However, there's no boycott, or specific actions against POM. There's nothing for me to show solidarity with, and a lonely boycott (OK, a few thousand) people who boycott a company that already stopped testing on animals... well... I don't see the point. I'm all for boycotts, if they are part of a larger social movement. I do NOT see my veganism as a boycott tool at all. However, I can certainly get on board with boycotts if they are a tool that applies to my values of animal or human liberation.
My experience with market tools (like boycotts) to pressure corporations has been very spotty. The real changes I've seen have been more boycotts tied to actions. Or else, at this point, McDonalds (or heck, the dozens of companies whose products I do avoid) would've caved in to my pressure and changed their business plan.
My veganism IS NOT a BOYCOTT. It is much more.
"The worker has the right to leave his boss, but can she do it? And if she does quit him, is it in order to lead a free life; where she will have no master but herself? No, she leaves to sell herself to another employer. She's driven by the same hunger. Thus the worker's liberty is only a theoretical freedom, lacking any means of realization; an utter falsehood."