It used to be mistakenly bought by vegans because it clearly-states 'dairy-free' on the tub, yet when I phoned the Vegan Society to ask a few months ago, they advised me that the vitamin D the company were using wasn't vegan, but that so many requests had come in from vegans that they were working on it.
I can now spread the word that Vitalite is vegan, and the new-recipe tubs state 'vegan' on them, and carry the Vegan Society trade mark.
Good hassling, everyone

Now let's work on Soreen malt loaf...