'Vitalite' is a non-hydrogenated sunflower margarine in the UK that is found in most supermarkets. It costs about half the price of very similar products from health food shops.
It used to be mistakenly bought by vegans because it clearly-states 'dairy-free' on the tub, yet when I phoned the Vegan Society to ask a few months ago, they advised me that the vitamin D the company were using wasn't vegan, but that so many requests had come in from vegans that they were working on it.
I can now spread the word that Vitalite is vegan, and the new-recipe tubs state 'vegan' on them, and carry the Vegan Society trade mark.
Good hassling, everyone
Now let's work on Soreen malt loaf...