I found the blurb from the founder, kind of odd:
StrongLifts.com is “The Place” where truly smart, natural, masculine strength trainers with a love for free weights, a sincere desire to gain muscle and strength (without spending their life in the gym),
I didn't realize there was epidemic of effeminate weight lifters out there .
Joking aside, I will look into it. I can never do a progressive resistance program without using up at least an hour by the time warmups and other gym things are rolled in.