JP wrote:"best single tactic" doesnt mean that others are not useful. Anything which produces more vegans/vegetarians and closes down places of animal abuse is a good tactic in my book, and people react to different arguments, tactics, approaches and so on, so the diversity is a must and in my opinion the most important thing in any strategy.
Also, i think we need to increasingly look outside the current vegan bunch for what works, because we as "pioneers" of this business turned vegan when it was fucking hard and lonely. Most people wont, and thats understandable, so instead of just doing things which turned "us" vegan, we also need to try new things.
In fact Im not sure what data there is to show what convinces someone to be vegan and stay vegan long term. There probably hasn’t been any research to show why someone who is exposed to harrowing images or simple explanations doesn’t become vegan. I have a feeling from talking to others that the single biggest factor is a form of peer pressure/ encouragement from existing vegans. But in truth there probably hasn’t been any all encompassing research that actually proves what the biggest “ROI” is, which means that some efforts dont necessarily have the impact that warrants the energy or costs.
I increasingly believe that in a brand conscious society where many folk simply follow what marketing folk tell them to do, our best tactic is to follow the example of the big brands. I believe the best way to encourage mass veganism would be a “weightwatchers” style weekly programme that was accessible in every town, that had good brand coverage, that appealed to the average punter, that proved a link with obesity and eating animal, that showed obese folk “easy” weight loss through the vegan diet, probably that had branded food, and gradually introduced other aspects of the philosophy. As we live in a capitalist society it seems logical to follow capitalist methods.
IMO given the good world coverage of veganism, such a brand could be launched in many towns, simultaneously across the globe, individuals could be responsible for holding a weekly meeting in a church hall just like weightwatchers and veganism would be adopted by more. I am not convinced that “the masses” can make decisions for themselves, I believe it has to be made easier for them in a language and way in which they are familiar and which “normalises” the whole concept. And unless we do change the language to one which average folk understand then we will only convert folk who are happy to stand outside the norm.
Just my opinion. I have launched brands in the past, I am always surprised at how quickly they are adopted and assimilated and I am absolutely convinced that this would work.