Chipotle takes Vegan Organic Tofu nationwide (USA)

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Chipotle takes Vegan Organic Tofu nationwide (USA)

Postby loveliberate » Thu Feb 27, 2014 7:05 am

http://www.fastcompany.com/3026907/inno ... s-national
http://www.chipotle.com/en-US/html/sofritas.html

This is a actually a pretty big deal! Chipotle has over 1,500 locations across North America and while this only affects the USA so far, hopefully it will spread to all of their locations soon. Happily they clearly identify these new items as Vegan and are even actively marketing them as such! :D
“I do not love the bright sword for it's sharpness, nor the arrow for it's swiftness, nor the warrior for his glory. I love only that which they defend." http://www.a-human-right.com - http://www.aware.org
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Re: Chipotle takes Vegan Organic Tofu nationwide (USA)

Postby israel » Thu Feb 27, 2014 8:51 am

great news :)

i know people have criticized them for this commercial

https://www.youtube.com/watch?v=lUtnas5ScSE

i think its because they tried to make there meat be ethical

i personally thought that it is also great - because thats a home hiting commercial - even if they would sell tons of meat -

i wonder if the decision to sell tofu is connected to the criticism -

anyway - great news !

edit : like i said i support that commercial even if they only sold meat - a big company spending money to bring a pro-animal message ? great even if they try to distort the message a bit - and now rewatching the video i read in the comment section this small talk :

x
1 week ago

This Video Made me a Vegetarian


y
15 hours ago

Chipotle serves meat.



x
10 hours ago

I'm aware , but I wasn't talking about Chipotle, but this video itself
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Re: Chipotle takes Vegan Organic Tofu nationwide (USA)

Postby loveliberate » Thu Feb 27, 2014 7:48 pm

I had not seen that. Definitely an interesting video - thanks for sharing it! :)

Chipotle is far from perfect but by focusing on offering healthier, more vegan friendly, non-GMO, etc - it really does seem like they are making an honest attempt at being a better alternative to the more mainstream fast food places.
“I do not love the bright sword for it's sharpness, nor the arrow for it's swiftness, nor the warrior for his glory. I love only that which they defend." http://www.a-human-right.com - http://www.aware.org
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Re: Chipotle takes Vegan Organic Tofu nationwide (USA)

Postby israel » Sat Mar 01, 2014 8:58 am

Thanks for sharing yours

so you dont know they also got lots of criticism for that commercial (i dont know first hand i just read an article )

anyway now thinking of it again - its about a scarecrow seeing the truth on animal farming ( theres even a cow in a box part - which is anti-milk a bit - so it also has a vegan message and not just a vegetarian message)

and creating a vegan restaurant ! lol so its also a bit of inspiring to vegans

although i might be wrong though - i THINK it does more good than harm but im not 100% sure
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Re: Chipotle takes Vegan Organic Tofu nationwide (USA)

Postby Andrewc » Sun Mar 16, 2014 7:44 am

Pretty bummed I'll miss out on this. I ate a whole lot of Chipotle in the US!
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Re: Chipotle takes Vegan Organic Tofu nationwide (USA)

Postby loveliberate » Mon Mar 17, 2014 4:41 am

Maybe they'll come to you! ;) They've already opened locations in Canada, Germany, France & the UK.
“I do not love the bright sword for it's sharpness, nor the arrow for it's swiftness, nor the warrior for his glory. I love only that which they defend." http://www.a-human-right.com - http://www.aware.org
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