There was a pizza restaurant where I used to live that brought out a range of pizzas with non-dairy cheese toppings. I got so excited about it because their adverting made the pizzas look amazing. They used slogans such as 'Best Vegan Pizzas in London', which really had me excited about trying one.
However, when I checked their small print, it stated that all pizza bases are made with 15% milk, which 'cannot be altered because they are pre-made'. WTF?!?!
So who exactly were these pizzas aimed at? Vegans who cannot actually eat them because there's milk in the base, or lacto-intollerant people who also cannot eat them because of their allergies? I never got round to doing it, but I felt like phoning them up and asking them who exactly they were catering for with these new pizzas. The only consumer who would be interested is perhaps those that want a pizza but with less cholesterol/fat, but then I would assume that this market would be too small to really make an effort.
Please check out my blog, and my latest ramblings on milk, soap and glory and animal testing, Thanks!