From http://www.healthforce.com/founders_hea ... e%20Anchor
"In addition to traditional lab data, we also make use of live blood cell analysis and kirlian photography to assist us in product development. Live blood cell analysis allows us to see the blood as it flows in the body. Many nutritional supplements actually cause the blood to be in a less healthful state than before taking them! Others can turn a stagnant, toxic, deficient blood stream and breathe new life into it. Kirlian photography allows us to actually see the lifeforce around a food, person, animal, or supplement. Supplements with little or no lifeforce field will severely drain the body; ones with large lifeforce fields will enhance the body greatly. The unique knowledge we gain through our extensive research is reflected in our products."
As many of you might not know what "Kirlian photography" is I've taken the liberty of googling.
"Actually, what is recorded is due to quite natural phenomena such as pressure, electrical grounding, humidity and temperature. Changes in moisture (which may reflect changes in emotions), barometric pressure, and voltage, among other things, will produce different 'auras'."